Danone has enlisted Shakira as the worldwide spokesperson for Activia, featuring the popular Colombian songstress dancing and performing her latest single in a television commercial promoting the yogurt label.
Activia has initiated its largest worldwide communication campaign to date, which will be presented across various platforms such as TV, print, outdoor media, and digital.
The commercial was shot in the beautiful city of Barcelona, showcasing a magical forest where Shakira is adorned with golden stardust while dancing to her hit song ‘Dare (La La La)’. According to Danone, the way she moves is a representation of how happy and content she feels on the inside.
