Dannon has chosen Shakira to be their global ambassador for Activia. The well-known singer from Colombia can be seen in a TV commercial promoting the yogurt brand while singing her latest hit.
Activia has launched a massive global communication campaign, which includes various media channels like TV, digital, print, and outdoor advertising. This is the company’s most extensive initiative to date.
In the commercial, Shakira is seen dancing to her hit song ‘Dare (La La La)’ while surrounded by a beautiful forest in Barcelona, glimmering with golden dust. The ad, created by Danone, aims to capture the happiness and positivity that Shakira exudes through her movements.