Shakira: Epson’s Chosen Ambassador for Latin America

Epson has recently declared Shakira as the new ambassador for their brand in Latin America. This unexpected decision by the company’s President and CEO, Keith Kratzberg, is expected to bring great results. Kratzberg stated that Shakira is a musical legend, renowned for her persistence and transformation throughout her career. The forthcoming campaigns with Shakira are predicted to have a substantial impact on the brand’s recognition and sales. The collaboration with Shakira is anticipated to help Epson advertise their innovative technology solutions, enhance their market presence, and emphasize the quality of their products.

Fabio Neves, the Vice President of Sales and Marketing for Latin America, has announced that a woman from Barranquilla will be selected as Epson’s ambassador for technological innovation. Epson and Shakira will collaborate on creative projects together. Fernando Stinchi, the Vice President of Marketing in Latin America, has stated that this partnership aims to encourage people to aim for their biggest dreams.

The executive expressed his desire for a prolonged and beneficial partnership that improves people’s lives through Epson technology. The collaboration will initially concentrate on home printers and video projectors, but it will expand to other product categories soon. Furthermore, the first promotional campaigns featuring the singer’s likeness will be launched shortly and will be advertised through various mediums, including the artist’s social media accounts.

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In addition to satisfying existing customers, the company aims to expand into untapped territories and engage with fresh demographics.
Can you share why Shakira was selected to represent Epson?
According to Neves, the partnership between Epson and Shakira was a mutual decision.

Our shared principles revolve around creativity, innovation, and a dedication to bettering our communities. Shakira embodies these traits with her tireless work ethic, immense talent, boundless energy, and global reach. She is a true inspiration who never gives up on pursuing her passions.

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